In the world of Short-Term Rentals (STR), success isn’t just about getting bookings — it’s about keeping your property consistently guest-ready, five-star clean, and perfectly functional.
What separates top-performing hosts from the rest is not luck — it’s proactive property care.
If you’re an investor or host in Florida, where humidity, wear-and-tear, and constant turnover are part of the game, this article is for you. Let’s explore how small actions between stays create big gains in income and reputation. 
Why Turnovers Are the Hidden Profit Engine
Turnovers are where reviews are made or broken. A perfect cleaning isn’t enough — the key is consistency.
| Factor | Missed Once | Impact |
|---|---|---|
| Cleanliness | “It looked okay…” | Fewer repeat bookings |
| Maintenance | “The A/C was weak” | Refunds & bad reviews |
| Presentation | “Didn’t look like photos” | Lower booking rate |
A spotless, well-maintained property = 5
reviews, higher nightly rate, and stronger occupancy.
“Every 1-star lost in reviews can cut your revenue by up to 11%.” — AirDNA Market Study 2024
The Cost of Downtime
Each unbooked night hurts your ROI. But worse than empty nights are the avoidable cancellations and repairs that come from poor maintenance.
| Issue Type | Preventable? | Typical Loss (per month) |
|---|---|---|
| Emergency plumbing or A/C fix |  | $300–$800 |
| Late cleaning → guest refund | | $150–$500 |
| Negative review impact |  | Long-term rating loss |
| Repainting after mold/humidity | | $400–$1200 |
A single bad turnover can cost more than a professional maintenance plan for the entire quarter.
The 3 Phases of a Proactive STR Turnover
| Phase | Key Actions | Why It Matters |
|---|---|---|
| 1. Cleaning + Reset (Same-Day) | Full clean, restock essentials, photo check | Immediate readiness for next guest |
| 2. Maintenance Check (Weekly/Monthly) | Inspect A/C filters, faucets, bulbs, detectors | Prevents issues before guests notice |
| 3. Mini Upgrades (Quarterly) | Paint touch-ups, grout seal, fixture refresh | Keeps property “photo-perfect” |
Pro Tip: Schedule “micro-renovations” every 3–6 months to keep photos accurate and listings competitive.
Design for Efficiency, Not Just Looks
A truly profitable STR is built to turn over fast. Here’s what to prioritize when upgrading:
| Upgrade | Benefit | ROI |
|---|---|---|
| Durable surfaces (quartz, tile) | Easier cleaning |  High |
| LED lighting | Energy-efficient, bright | Medium |
| Neutral palette | Easier to match decor | High |
| Smart locks & thermostats | Guest self-service | Very High |
“Florida’s humidity demands low-maintenance materials — invest once, save for years.”
Real Impact Example
Before:
2–3 maintenance calls/month
4.6
average rating$3,900 monthly revenue
After CAG Proma Turnover Plan:
0 maintenance emergencies in 6 months
4.9
average rating$5,100 monthly revenue
That’s a 30% jump in income — just from consistency, not more bookings.
How CAG Proma Helps STR Owners
CAG Proma partners with property investors across Florida to keep rentals performing at their best.
Our 3-Step Approach:
Dream it: You share your vision — we assess your property’s weak points.
We design it: Our experts plan upgrades and maintenance that boost ROI.
We do it: Professional execution — on time, on budget, every time.
Renovations, maintenance, repairs — all under one roof.
Ready to Turn Your STR into a 5-Star Performer?
Stop worrying about the next guest review — start maximizing your property’s potential.
CAG Proma makes STR ownership effortless with proactive care and photo-ready results.
Book your free STR property assessment today or call us to set up a custom maintenance plan.
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