Start the Year One Step Ahead
Short-Term Rentals are not just properties—they are businesses. And like any business, the strongest ones start the year prepared.
January is the perfect moment to renovate, refresh, and maintain your STR to set the tone for higher profitability all year long.
Why Early-Year Upgrades Matter
| Action | Result |
|---|---|
| Renovate key spaces | Higher nightly rates |
| Preventive maintenance | Fewer guest complaints |
| Fresh photos | Better click-through rates |
| System checks | Fewer emergency costs |
Small improvements now can prevent big losses later.
Priority Areas to Address First
1. Kitchens & Bathrooms
These spaces drive reviews and photos. Even small upgrades make a big difference.
2. HVAC, Filters & Ducts
Clean air = better guest experience + fewer negative reviews.
3. Paint & Touch-Ups
Scuffs and stains silently lower perceived value.
4. Outdoor Areas
Fire pits, lighting, and seating increase bookings—especially in Florida.
Renovation vs Maintenance: What Should You Do First?
| Situation | Best Move |
|---|---|
| Low ratings | Maintenance |
| Low bookings | Renovation |
| High refunds | Maintenance |
| Stagnant pricing | Renovation |
The smartest STR owners do both—with a plan.
Start the Year Ready
At CAG Proma, we help STR owners:
Increase occupancy Protect 5-star reviews Reduce operational stress
Schedule your STR checkup or renovation plan today.
Your best year starts now.
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